Guest Cheri Martin & Pat Iyer

How do you turn a $29.95 book into $6,630 in 20 days? In the midst of the quarantine, Pat Iyer and Cheri Martin, two WPN sisters, collaborated to create a course based on Pat’s latest book on networking. Discover how to examine the content of your book and create a compelling course. You’ve got knowledge about your topic – who needs it, what will they pay for it and how can you repurpose it?

In this Wow Wednesday, Pat and Cheri will share how they collaborated to meet the needs of their audiences.

Here’s Pat’s brilliant list of survey questions to ask your ideal client with the suggestions to reach out to 8 to 20 people as your in the process of creating your course and/or program:

  1. What is your biggest fear related to _____ [your topic / solution]
  2. What is your biggest frustration related to ______
  3. What is your biggest challenge related to ____
  4. What would your ideal life look like if this was no longer an issue?
  5. What do you want to learn about _____
  6. How would you like to learn about _____
  7. What would you be willing to pay for this?
  8. Would you like to be considered to be part of the Beta group I’m creating for this?

Pat Iyer MSN RN LNCC is an active networker and social media connector who created a large, successful independent legal nurse consulting business. She delights in helping experts share their knowledge in books and online courses. Pat’s latest book is Networking for LNCs: Meet Contacts, Build Relationships and Turn Your Connections into Profits, and Social Media for Legal Professionals. Pat’s written or edited 47 other books. Pat hosts two podcasts: Legal Nurse Podcast and Writing to Get Business.

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Cheri Martin, co-founder of WCN Interactive, Inc., is known as the So Social Visionary and is a social media specialist with 20 years of online marketing experience. Cheri understands the importance of offering continuing education for those seeking knowledge of the ever-evolving social platforms. Her joy of teaching led her to assist small business professionals manage and develop their email and social media marketing strategy for greater results. Cheri is always eager to share her expertise through training and speaking, so others can discover how to maximize social networking sites to expand their visibility, generate leads, and increase their revenue.

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